Strategy of the Majalengka Regency Tourism and Culture Office in Promoting Paragliding Tourism Destinations

This research is backgrounded by the huge potential of tourism sector in Majalengka but fact it cannot be maximized government. One most popular tourist destinations this time Paragliding. Although promotion has been carried out local government through and cultural office majalengka, even covered national TV stations, still visit to paragliding only dominated tourists. a problem because destination like march place though promotions have made. study explored using marketing communication theory that focuses on 5 dimensions mix, namely: advertising, direct marketing, personal selling, sales promotion, public relations. In addition, concept strategy divides into two types, push pull used determine applied culture Majalengka. The variables: attraction, accessibility, amenities, ancillary services, institutions are explore itself. was with qualitative methodology constructivism paradigm. results showed department did not run maximally mix as should be, advertising continuously periodically, relations conducted, done traditional ways such use pamphets CDs.